In 2021 Oticon launched an impressive new operating system in their behind-the-ear style hearing aids. Unfortunately for in-the-ear wearers, the new Oticon tech wasn't available in custom-mold styles. Until now.
Finally, in August 2022, Oticon released the latest operating system across a new line of custom styles called Oticon Own.
The most significant innovation in the new Own hearing aids is the use of deep learning to choose which sounds to amplify.
Oticon built its new operating system by capturing over 12M sounds from everyday environments and using deep learning technology to create a sophisticated sound algorithm that sorts out background noise. Deep learning is the same technology that Google and other tech giants use to process millions of data points and get smarter over time.
The result of all this technology is that new Oticon Own hearing aids require 30% less listening effort than previous generations.
Oticon OWN 3 is the third-tier option in the family. Oticon OWN 2 offers 48 programming channels and 8 kHz of gain. OWN 3 does not include some features that enhance live music and has slightly lower speech intelligence. This product will work well for you if you spend the most time in 1-1 settings or at home. If you often travel or spend time with large groups, you may consider OWN 1 or 2.
Note that you can also choose Oticon OWN 4 and 5. These products do not include the most advance features but are available for $2,798 and $2,598, respectively from our care partners.
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This product is custom programmed by Soundly's local clinic network partner. Add your information and we'll get someone in touch with you to answer your questions and coordinate care in your area. Don't want to wait? Call 866-216-8797 to talk to someone now.
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Oticon Own custom hearing aids are only sold through a local clinic. Your local clinic will take a custom mold of your ear canal and program the final device to match your hearing loss.
The price listed on this page is between 25%-40% below the national walk-in average for the same product.
To list this reduced price, we partner with ZipHearing, which represents a network of 600+ hearing professionals around the country and offers pre-negotiated prices.
Click the "learn more" button above, and ZipHearing will pair you with a local Oticon hearing professional near your zip code.
Using Zip Hearing, you can access the same clinics found in the phonebook at a reduced rate due to the negotiating power of ZipHearing's thousands of customers.
ZipHearing connects all customers to an in-person licensed professional at a local clinic and guarantees one year of free follow-up care, 45-day returns, and pre-negotiated prices for each appointment after one year.
ZipHearing works with thousands of patients annually and has a 97% 5-star rating on Trustpilot.
Hearing aids from top brands often blend together, so this is a great question. Oticon is the leader in AI and deep learning. Oticon Own hearing aids are quite possibly the most intelligent devices on the market for processing background noise and complex situations.
Oticon Own custom hearing aids come in 5 sizes, from invisible to full-shell. The overall sound processing is mostly the same throughout the line, but some technology like Bluetooth and app controls are only available in larger sizes.
Oticon Own Invisible Hearing Aid (IIC)
- Tiny size makes it truly invisible,
- Uses a disposable size 10 battery
- Water and dust resistant
- Best for mild to moderately-severe hearing loss
- Does not allow Bluetooth streaming
- Does not allow Telecoil
- Does not allow telehealth programming
- Does not offer push-button volume controls or app connection
- Does not offer a binaural connection between hearing aids meaning that the hearing aids operate independently
Oticon Own Completely In Canal Hearing Aid (CIC)
- Slightly larger than the entirely invisible style
- Uses a disposable size 10 battery
- Water and dust resistant
- Best for mild to moderately-severe hearing loss
- Does not allow Bluetooth streaming
- Does not allow Telecoil
- Does not allow telehealth programming
- Includes an optional push button or volume wheel
- Includes binaural connection between hearing aids to improve directionality
Oticon Own In The Canal Hearing Aid (ITC)
- Slightly larger than IIC and CIC sizes
- Uses a disposable size 312 battery
- Water and dust resistant
- Best for mild to severe hearing loss
- Allows Bluetooth streaming or Telecoil
- Allows telehealth programming after an initial appointment
- Includes an optional push button or volume wheel
- Includes binaural connection between hearing aids to improve directionality
Oticon Own Half-Shell and Full-Shell
- More visible and easier to handle for those with dexterity challenges
- Use a disposable size 312 battery
- Water and dust resistant
- Best for mild to severe hearing loss
- Allows Bluetooth streaming or Telecoil
- Allows telehealth programming after an initial appointment
- Includes an optional push button or volume wheel
- Includes binaural connection between hearing aids to improve directionality
Your care provider will assist you in making final decisions.
Oticon Own hearing aids are designed for mild to severe hearing loss. The product is best for those who want full-featured professional care, prefer in-the-ear style products, and can afford a premium price.
"Oticon's hearing aid model stands out due to the device's artificial intelligence"
"Oticon pioneered smart hearing aids that use a deep neural network to learn what sounds are important."
"Two-time 2022 Red Dot Global Design award winner."
"Mind blowing hearing technology!"
What people are saying:
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The breakdown
Oticon Own hearing aids are often compared to Starkey Evolv AI and Phonak Virto. All three products have similar prices and care models, so what makes Oticon Own different?
Oticon Own has the most intelligent operating system in the industry. The hearing aid uses deep learning and AI that goes beyond gimmick and has proven to reduce listening effort by 30% compared to past models.
The tech inside
Oticon Own hearing aids scan and analyze every sound scene 500 times per second, organize these sounds, and then use the onboard deep neural network to balance them properly. It's an impressive feat.
Oticon Own hearing aids are not rechargeable, and the smallest two sizes do not offer Bluetooth streaming, so you'll need to choose between size and features. It's worth noting that Oticon Own hearing aids come with either Bluetooth or Telecoil but not both. See a full breakdown of features by size in the section above.
Getting up close
Oticon Own hearing aids come in 5 sizes, from entirely invisible to full shell. All Own devices come in 5 colors: beige, black, light brown, and dark brown.
You can choose to install a push button or volume wheel on all sizes other than the IIC.
All Oticon Own sizes and technology levels use disposable batteries.
Overall notes:
Oticon Own is an excellent option if you don't mind changing batteries and want the latest sound processing technology. Oticon Own gives wearers speech comprehension with 30% less effort than previous generations.
Oticon's newest custom hearing aid, Own is a great option for people that don't want a RIC hearing aid that sits behind the ear.
Oticon is a perennial leader in sound quality, which they have squeezed into the discreet Own custom hearing aids.
