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In the Ear
Bluetooth
PROFESSIONAL FITTING
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In 2021 Oticon launched an impressive new operating system in their behind-the-ear style hearing aids. Unfortunately for in-the-ear wearers, the new Oticon tech wasn't available in custom-mold styles. Until now.
Finally, in August 2022, Oticon released the latest operating system across a new line of custom styles called Oticon Own.
The most significant innovation in the new Own hearing aids is the use of deep learning to choose which sounds to amplify.
Oticon built its new operating system by capturing over 12M sounds from everyday environments and using deep learning technology to create a sophisticated sound algorithm that sorts out background noise. Deep learning is the same technology that Google and other tech giants use to process millions of data points and get smarter over time.
The result of all this technology is that new Oticon Own hearing aids require 30% less listening effort than previous generations.
Oticon OWN 3 is the third-tier option in the family. Oticon OWN 2 offers 48 programming channels and 8 kHz of gain. OWN 3 does not include some features that enhance live music and has slightly lower speech intelligence. This product will work well for you if you spend the most time in 1-1 settings or at home. If you often travel or spend time with large groups, you may consider OWN 1 or 2.
Note that you can also choose Oticon OWN 4 and 5. These products do not include the most advance features but are available for $2,798 and $2,598, respectively from our care partners.
Pros 👍
- Oticon Own hearing aids are designed for mild to severe hearing loss, making them a versatile option for many users.
- They are available in IIC and CIC sizes, which are discreet and comfortable to wear.
- They include an optional push button or volume wheel, as well as binaural connection between hearing aids to improve directionality, giving users more control over their hearing aids.
- ITC and Full-Shell sizes allow for Bluetooth connection and telehealth programming after an initial appointment.
Cons 👎
- Oticon Own hearing aids are only available through prescription channels, so you'll need to purchase them locally instead of over-the-counter or through telehealth.
- They are a premium-priced product, which may not be affordable for all users.
- Oticon Own does not offer a rechargeable option.
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Soundly Scorecard
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Hearing Loss Level 🔊
- Regardless of size, Oticon Own hearing aids are fully customizable, prescription hearing aid appropriate for mild-severe hearing loss
- If you have profound hearing loss, you may be a better fit for Oticon's Xceed hearing aids
Care Type 🏥
- Oticon Own hearing aids are prescription devices fit and programmed by a professional
- To create your custom hearing aids, a professional will take earmold impressions in a clinic or in your home. They will then send those impressions to the Oticon manufacturing facility where a one-of-one replica will be created for your hearing aids
- After an initial fitting, you can connect with your care provider remotely through the Oticon Companion app
Sound Quality 🔊
- Own uses Oticon's deep neural network to sort background noise from speech. Many users describe Oticon's sound quality as "relaxed", "natural" and "comfortable."
Comfort 🦻
- Oticon Own custom-molded devices sit comfortably in the ear. Some users with better hearing in lower frequencies prefer an open-fit behind-the-ear style hearing aid that allows more natural sound to pass into the ear canal.
Learn more about the choice between in-the-ear vs. behind the ear styles here.
Style 💫
- Sit inside the ear
- Available sizes include full-shell, half-shell, in-the-canal (ITC), completely-in-the-canal (CIC), invisible-in-canal (IIC)
- Oticon offers 5 colors including black, beige, light brown, medium brown and dark brown
Battery 🔋
Oticon Own hearing aids all use disposable batteries
- Full-shell (FS), half-shell (HS), and In-The-Canal (ITC) models use a 312 battery (lasts 7-10 days)
- Completely-in-canal (CIC), and Invisible-In-Canal (IIC) models use a size 10 battery (lasts 5-7 days)
Connection 📡
- Oticon Own offers Bluetooth streaming or Telecoil in the three largest styles (FS, HS and ITC)
- Smaller models (CIC and IIC) do not allow Bluetooth streaming or Telecoil
- iPhone users can take calls hands-free, while Android users must keep their phones close to pick up outbound audio
- Oticon Real devices use Apple's MFI connection and Android's ASHA connection to stream content through Bluetooth
Dexterity Level 🤏
- All sizes and styles within the Oticon Own family require regular disposable battery changes and good dexterity. The smallest two sizes (CIC and IIC) are especially difficult to manage due to their smaller size 10 battery.
Waterproof Level 💦
- Oticon Own hearing aids are water resistant with an IP rating of 68
- This hearing aid can withstand dust and water submersion in one meter of water for up to 30 minutes
App features 📱
- Remote care: included in the new Oticon Companion app
- Customization: volume, program change, streaming sound quality (treble/bass), SpeechBooster
- Tinnitus masking: your hearing care provider can create a tinnitus masking program
- Find my hearing aid: available in the app
- Health tracking: not available
Note that Oticon Own CIC and IIC sizes do not come with connection to the Oticon Companion app.
Pricing and Process
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Pricing
The national average price for Oticon Own 3 hearing aids is around $7,200 per pair.
Our research indicates that the best pricing and care packages are currently available through ZipHearing. ZipHearing offers a pair of Oticon Own 3 hearing aids with one year of unlimited care for $3,198 per pair.
Process
ZipHearing will match you with a local clinic near your zip code and pre-negotiate a lower price (typically 25% less than the national average).
Fill out the form on this page to get matched with a local clinic.
Our readers are consistently happy with ZipHearing's offering and give the company 97% 5-star ratings on Trustpilot.
How to Choose a Size
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Oticon Own custom hearing aids come in 5 sizes, from invisible to full-shell. The overall sound processing is mostly the same throughout the line, but some technology like Bluetooth and app controls are only available in larger sizes.
Oticon Own Invisible Hearing Aid (IIC)
- Tiny size makes it truly invisible,
- Uses a disposable size 10 battery
- Water and dust resistant
- Best for mild to moderately-severe hearing loss
- Does not allow Bluetooth streaming
- Does not allow Telecoil
- Does not allow telehealth programming
- Does not offer push-button volume controls or app connection
- Does not offer a binaural connection between hearing aids meaning that the hearing aids operate independently
Oticon Own Completely In Canal Hearing Aid (CIC)
- Slightly larger than the entirely invisible style
- Uses a disposable size 10 battery
- Water and dust resistant
- Best for mild to moderately-severe hearing loss
- Does not allow Bluetooth streaming
- Does not allow Telecoil
- Does not allow telehealth programming
- Includes an optional push button or volume wheel
- Includes binaural connection between hearing aids to improve directionality
Oticon Own In The Canal Hearing Aid (ITC)
- Slightly larger than IIC and CIC sizes
- Uses a disposable size 312 battery
- Water and dust resistant
- Best for mild to severe hearing loss
- Allows Bluetooth streaming or Telecoil
- Allows telehealth programming after an initial appointment
- Includes an optional push button or volume wheel
- Includes binaural connection between hearing aids to improve directionality
Oticon Own Half-Shell and Full-Shell
- More visible and easier to handle for those with dexterity challenges
- Use a disposable size 312 battery
- Water and dust resistant
- Best for mild to severe hearing loss
- Allows Bluetooth streaming or Telecoil
- Allows telehealth programming after an initial appointment
- Includes an optional push button or volume wheel
- Includes binaural connection between hearing aids to improve directionality
Your care provider will assist you in making final decisions.
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The breakdown
Oticon Own hearing aids are often compared to Starkey Evolv AI and Phonak Virto. All three products have similar prices and care models, so what makes Oticon Own different?
Oticon Own has the most intelligent operating system in the industry. The hearing aid uses deep learning and AI that goes beyond gimmick and has proven to reduce listening effort by 30% compared to past models.
The tech inside
Oticon Own hearing aids scan and analyze every sound scene 500 times per second, organize these sounds, and then use the onboard deep neural network to balance them properly. It's an impressive feat.
Oticon Own hearing aids are not rechargeable, and the smallest two sizes do not offer Bluetooth streaming, so you'll need to choose between size and features. It's worth noting that Oticon Own hearing aids come with either Bluetooth or Telecoil but not both. See a full breakdown of features by size in the section above.
Getting up close
Oticon Own hearing aids come in 5 sizes, from entirely invisible to full shell. All Own devices come in 5 colors: beige, black, light brown, and dark brown.
You can choose to install a push button or volume wheel on all sizes other than the IIC.
All Oticon Own sizes and technology levels use disposable batteries.
Overall notes:
Oticon Own is an excellent option if you don't mind changing batteries and want the latest sound processing technology. Oticon Own gives wearers speech comprehension with 30% less effort than previous generations.
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