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Oticon Hearing Aids: Models, Pricing, Reviews

March 13, 2024
Blake Cadwell
Written by
Blake Cadwell
Blake Cadwell

Blake Cadwell is a hearing aid wearer and co-founder at Soundly. He regularly tests and reviews hearing technology to share his experience with Soundly’s readers. Blake's research and perspectives have been featured in the The New York Times, Washington Post, LA Times, AARP and FastCompany.

Amy Sarow, AuD, CCC-A
Reviewed by
Amy Sarow, AuD, CCC-A
Amy Sarow, AuD, CCC-A

Dr. Amy Sarow is a practicing clinical audiologist and serves as Audiology Lead for Soundly. Her expertise and experience span topics including tinnitus, cochlear implants, hearing aid technology, and hearing testing. She holds a doctoral degree in audiology from the University of Iowa. During her residency at Mayo Clinic, Dr. Sarow was inspired by the three-tiered, patient-centered approach, incorporating clinical work, teaching and research.

Soundly conducts in-depth research to guide prospective hearing aid wearers. Our work is funded through reader support. When you buy through our links, we may earn a commission.

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Oticon is a giant in the hearing health space with more than 3,000 employees and a widely recognized track record of innovation. Their 2024 flagship product, Oticon Intent is nothing short of impressive.  

But did you know that the brand was originally inspired by the coronation of the queen of England?  

We'll cover the brand’s storied history, the latest Oticon hearing aids, styles, tech and more. Click on the section you want to read (on your left) or just start scrolling.

About Oticon

Demant headquarters in Denmark.

Oticon is one of the largest—and most esteemed—hearing aid manufacturers on the market worldwide. While they may be a giant now, the brand has humble and profound roots. 

Let’s go back to 1903, when Hans Demant noticed that Crown Princess Alexandra wore an early hearing aid during her coronation. This revelation was nothing short of attention grabbing—and inspiring!—because Demant’s wife Camilla had hearing loss since childhood. (This even compelled Demant to travel to England and purchase the same exact product for his wife in Denmark.)

Image of Hans Demant and the Queen of England
Hans Demant and the Crown Princess Alexandra around 1903.

This simple act of buying a hearing aid ended up launching something entirely new for Hans. Soon, he began importing hearing devices for more and more folks in Denmark, and this was just the beginning of a vital and enduring healthcare legacy (which still stands today).

Image of an old Oticon ad and a child trying Oticon products in the mid 1900s
Mid-1900s ads for Oticon hearing aids.

Fast forward to 2024: The company Demant is still a leading manufacturer of hearing health aids, and in fact it’s the second-largest producer in the world.

Image of an Oticon researcher and the flags in front of Demant's headquarters
Oticon headquarters and R&D lab.

Oticon is still headquartered in Denmark, where the brand designs its latest hearing technology. The company now has a genuinely global impact with service in more than 100 countries.  

Oticon has the world's largest psychoacoustic research facility (pictured below), where scientists and doctors research everything from how the shape of the ear changes when you yawn to how background noise affects our hearing.

Image of Oticon's research center
Oticon's psychoacoustic research facility in Denmark.

Oticon's Flagship Hearing Aids In 2024

Oticon product portfolio

Every few years, Oticon releases a new product and each line builds in more features plus supportive—and intelligent—tech additions. Oticon currently offers two flagship products.

  • Oticon Intent: Oticon's most recent behind-the-ear style hearing aid (announced in February 2024).
  • Oticon Own: Oticon's most popular in-the-ear style hearing aid (announced in August 2022)

Let's take a closer look at both styles. If you are looking for pediatric or high-powered devices keep scrolling.

First up, Oticon Intent.

In February 2024, Oticon Intent launched and it’s quickly gaining traction as one of the most-respected hearing aids around the globe. Why is it so popular? Well, to begin this device is rechargeable and offers hands-free calling on iPhones and compatible Android devices. 

Oticon Intent hearing aids

These features are important for everyday living, but what makes the Oticon Intent stand out is how the device holds and processes sound. Typically, most hearing aids quell background noises and prioritize speech, but Oticon Intent enriches the brain with a robust sound landscape. In fact, the brand says that a user can hear 30% more sound with the Oticon Intent devices and users also prefer the clarity and sound processing of the Intent when compared with the previous generation (Oticon Intent).

Okay so—that sounds  impressive. How exactly does Oticon achieve better clarity AND more sound? The brand used a 360 spherical microphone to capture sounds from 12 million life situations—yep, that number is correct—and then utilizes that sound to train the computer within the hearing aids. Oticon Intent received even more diverse samples to train it to better function in complex listening environments.

Image showing a 360 Microphone
360 Microphone

Which means, hearing aid wearers experience a more natural sound environment that lets in the sounds and noise of daily living instead of shutting them out.

Image illustrating the Oticon More sound processing technology
Oticon's AI-Powered Chip Let's More Sound In While Managing Background Noise

A Closer Look At Oticon Intent Technology

  • Oticon Intent hearing aids are Bluetooth LE Audio enabled and fully Auracast-ready.
  • Oticon Intent hearing aids now offer fully hands-free calling on both iPhone and compatible Android models.
  • Oticon incorporates leading artificial intelligence features to analyze settings and match it to one of 12 million soundscapes.
  • Oticon’s new Sudden Sound Stabilizer reduces loud noises like buzzers, dogs barking, or loud bangs (think, dishes clanging). The brand states that this element reduces listening effort by 22% in particularly noisy situations.
  • Speaking of noise, the new 4D sensor goes a step further to customize your experience.
  • Oticon app has volume and setting controls that enables remote audiology visits after your initial fitting. FYI: You can also use the Oticon app to turn your phone into a remote microphone. 
  • Oticon Intent hearing aids come in rechargeable and non-rechargeable models. The rechargeable model has 20 hours of power (even with streaming) with two hours of charge, and a 30-minute quick charge can provide an additional eight hours of power.
  • Travel-friendly Oticon Intent hearing aids come with a recharging case that also carries an additional cordless charge. 

See a full breakdown of Oticon Intent here

Next up, Oticon Own.

Oticon Own custom-molded hearing aids.

The biggest difference between Oticon Own and Oticon Intent is the form factor.

Oticon Own packs underlying technology from Oticon's previous generation (Oticon More) into tiny, custom molded in-the-ear devices. Oticon Own uses much of the same AI-powered sound processing as Oticon Intent with a slightly older chip and algorithm.

You'll still get the same strong background noise reduction and open sound quality with these devices.

Oticon Own custom hearing aids come in 5 sizes, from invisible to full-shell. The overall sound processing is mostly the same throughout the line, but some technology like Bluetooth and app controls are only available in larger sizes.

See a full breakdown of Oticon Own here

Each Oticon Hearing Aid Comes With Multiple Tech Levels

Here's a look at how Oticon's technology levels impact functionality and price.

Technology Level 1 (Premium) Level 2 (Advanced) Level 3 (Standard)
Notes 10 dB of background noise suppression
24 programming bands
64 sound processing channels
6 dB of background noise suppression
20 programming bands
48 sound processing channels
6 dB of background noise suppression
18 programming bands
47 sound processing channels
Sample Price / pair $4,798 $3,798 $3,198

Other Oticon Hearing Aids

Most users in 2023 will opt for Oticon Intent or Oticon Own but the brand offers several specialty products including high-powered hearing aid for profound loss, a CROS hearing aid for single-sided hearing loss and an impressive pediatrics line.

Model name Release Style and Features
Oticon Intent February 2023 Behind-The-Ear
Rechargeable or Disposable Batteries
iPhone and Android Streaming
Oticon Own August 2022 In-The-Ear Models Including
Bluetooth and Rechargeabiity Depending On Size
Oticon Zircon Februrary 2022 More Affordable
Rechargeable or Disposable Batteries
iPhone and Android Streaming
Oticon Play PX February 2022 For Children
Oticon Xceed Play August 2019 For Children With Profound Loss
Rechargeable or Disposable Batteries
iPhone and Android Streaming
Oticon Xceed August 2019 For Adults With Profound Loss
Rechargeable or Disposable Batteries
iPhone and Android Streaming
Oticon CROS February 2023 For Adults With Single-Sided Loss
Rechargeable or Disposable Batteries
iPhone and Android Streaming

How to Get Oticon Hearing Aids

If you’ve gotten this far in the guide you might be wondering how you can get your hands on a pair of Oticon devices. 

The short answer: You’ll need to find a local clinic to test your hearing aid and program your new Oticon devices. 

The longer answer: You can find a local audiologist on Yelp or via our database. You’ll want to confirm that your local clinic carries Oticon and that the Audiologist is familiar with the brand. You can also get a lower price for Oticon hearing aids through a discount provider like ZipHearing or Yes Hearing.

The national average price for Oticon Intent 1 hearing aids is around $8,000 per pair.

Our research indicates that the best pricing and care packages are currently available through ZipHearing. ZipHearing offers a pair of Oticon Intent 1 hearing aids with one year of unlimited care for $4,798 per pair.


ZipHearing will match you with a local clinic near your zip code and pre-negotiate a lower price (typically 25% less than the national average).

Fill out the form on this page to get matched with a local clinic.

Our readers are consistently happy with ZipHearing's offering and give the company 97% 5-star ratings on Trustpilot.

Oticon App and Accessories

Oticon's devices come with a suite of smartphone apps and accessories.

Oticon App

Oticon Companion App Screenshots

Oticon has two apps: Oticon ON and Oticon Companion. Why two apps? Both apps work to control the volume and adjust other settings in the hearing aids. But, there are slight differences. Previously, Oticon ON did not incorporate Remote Care within the app and required an additional, separate app. The Oticon Companion app merges both into one app now. Most people will use the new Oticon Companion app.

Oticon's app offers:

  • Volume adjustments
  • Program changes
  • Battery information
  • Streaming equalizer
  • Sound Booster
  • Find My Hearing Aid
  • Remote care and adjustments

Read more about Oticon apps here.

Oticon Accessories

Oticon EduMic For Classroom Hearing

Oticon offers a suite of hearing aid accessories to assist with specific or challenging listening situations. In most cases you'll need to purchase accessories through your hearing care professional.

  • Charger - Most hearing aids come with a modern recharging case.
  • Remote control - Discreet remote control for on-the-go adjustments.
  • TV Adapter - Streams TV sound directly into your hearing aids.
  • Connect Clip - Makes phone and laptop streaming more convienient (now less important for iPhone users).
  • EduMic - Clips onto a teacher's shirt and streams audio directly into a student's hearing aids.
  • Amigo FM - Classroom microphone system for children wearing Oticon hearing aids without built-in 2.4 GHz Bluetooth® low energy receivers.

Learn more about Oticon accessories here.

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Oticon vs. Phonak, ReSound, Starkey Widex and Signia

Image of the Oticon App and hearing aid compared to other brands

Oticon is one of six major brands leading the charge in the hearing health world. Like all five brands, their product lines and tech features seem all alike. 

But, what makes Oticon different? Oticon’s unique philosophy on sound. The product consistently delivers more sounds from everyday life like birds, soft winds, and water instead of shutting down everything with the exception of voices. 

This makes Oticon one of these most respected brands in the entire globe. And millions of customers prove that sentiment directly. In closing, if you can swing the price and desire to hear more life sounds around you (as opposed to focusing on voices), Oticon is a splendid choice.

Frequently asked questions

Is Oticon a good brand?

Oticon is a high quality hearing aid brand from Demant, an audio technology and hearing healthcare company that began in 1904. They are known for their advanced technology and commitment to improving the lives of those with hearing impairments. Their products are designed to provide clear and natural sound, as well as customizable features for individual needs. Oticon also offers a variety of accessories and support services for their customers, making them a reputable and reliable brand in the hearing industry.

Is Oticon made by Philips?

Oticon and Philips are both companies from the parent company, Demand. Philips technology resembles Oticon hearing aids esthetically. However, the technology on the inside is less sophisticated than Oticon devices. For example, both Philips and Oticon devices offer technology based on a Deep Neural Network. However, Oticon devices are more sophisticated in the way that they handle background noise.

Which is better, Phonak or Oticon?

Both Phonak and Oticon are reputable and high-quality hearing aid brands, with a long history in the industry. The better option for an individual ultimately depends on their specific needs and preferences. Some may prefer Phonak's advanced technology and universal Bluetooth, while others may find Oticon's "Find My Hearing Aid" feature more beneficial. If you'd like to know how these two brands stack up side-by-side, check out our comparison.

What other hearing aid is comparable to Oticon?

In terms of sound quality, Oticon sound processing can be described as natural and mellow-sounding. Another brand that has a similar sound quality is Widex, also known for its natural, smooth sound quality. Additionally, Starkey Genesis also features processing with a Deep Neural Network, and we also put its sound quality on the same spectrum as Oticon and Widex.

Is Oticon FDA-approved?

Yes, Oticon hearing aids are FDA-approved and adhere to strict regulations and standards set by the Food and Drug Administration. This ensures that their products are safe and effective for use in treating hearing loss. Oticon also conducts ongoing clinical research to continually improve their technology and meet the highest standards of quality.

What company owns Oticon?

Oticon is owned by the parent company Demant, a Danish audio technology and hearing healthcare company. Demant also owns other well-known brands in the field of hearing care, such as Bernafon and Philips. As a global leader in the industry, Demant continues to drive advancements and innovations in hearing aid technology through its various brands.

Is Oticon the best hearing aid for seniors?

There is no single "best" hearing aid for seniors as each individual's needs are unique. However, Oticon offers a wide range of options and features that can benefit seniors, such as their "Find My Hearing Aid" feature and customizable settings for different listening environments. We like that the rechargeable hearing aids have a dexterity-friendly charger and user-friendly Smartphone app.

Do musicians like Oticon?

Yes, many musicians like Oticon for its natural and mellow sound quality, which can be beneficial for music listening.

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