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There are five major manufacturers of hearing aids globally. Collectively they make 90% of the hearing aids you, and I access through a local audiologist.
These leading manufacturers supply local clinics, ENTs, and even direct-to-consumer brands like Jabra Enhance (owned by ReSound) and Audicus (manufactured by Sonova).
A few brands have taken a different approach and manufacture from scratch. That process is challenging, but it also leads to meaningful innovation. Eargo famously built their hearing aids from scratch with significant funds from venture capital and discovered a way to make invisible products rechargeable.
Lucid Hearing also started from scratch when it launched in 2009. Today the brand has an exclusive partnership with Sam's Club and designs its products from scratch here in the U.S. Between direct sales and the Sam's Club partnership; Lucid has reached 280K+ patients.
The built-from-scratch approach has allowed Lucid to innovate in ways that stand out in the field.
Lucid has one of the strongest Bluetooth capabilities (Phonak Lumity is another front runner) due to its patented antenna.
The Lucid self-fit app is also innovative and particularly interesting and hearing aids become available over the counter. LucidShape lets you adjust the shape of your hearing aid amplification in a way that mimics and audiogram. I found the feature to be intuitive and interesting.
Lucid doesn't get as much attention as it probably should, so in this guide, I'm going to dig into the company's history, key products, and pros and cons.
Let's get into it.
About Lucid Hearing
Lucid Audio launched in 2009 with headquarters in TX. The company got its start making headphones and hearing amplifiers and eventually formed a significant partnership with Sam's Club as the sole manufacturer behind their 500+ Sam's Club hearing centers.
Lucid Audio and the companies it owns now make a range of hearing-related products, including kids' headphones called Hearmuffs, products for musicians through Etymotic, and construction-focused hearing protection through a brand called Safe-T-Ear.
Lucid is still much smaller than the largest hearing manufacturers in the world like Sonova or GN, but the company is far from fledgling, with 700+ employees and a strong R&D team.
Final Thoughts
Lucid gets less attention than the largest manufacturers on the market but creates a good product with some unique features.
If you are a person who wants full control over your hearing aids or you want to access a premium device at a lower cost, Lucid could be a great fit.
Lucid Engage is one of the lowest-priced Bluetooth hearing aids available.
If you like the idea of purchasing more affordable hearing aids online but want someone else to program your device for you, you might consider Jabra Enhance or Audicus.
