Sam’s Club Hearing Aid Review

March 17, 2023
Soundly Staff
Written by
Soundly Staff
Lead Editor
Reviewed by
Lead Editor

Attention all savvy shoppers: If you're looking to save some cash on hearing aids, then you might be considering Sam's Club—the wonderland of bulk shopping. 

That's right, the company originally from Midwest City, Oklahoma offers a selection of affordable hearing aids for deal-seekers. Sam’s Club partnered with Lucid Hearing to open hearing centers to their expanding locations across the United States. Currently, there are almost 500 Sam’s Club locations that offer hearing tests and prescription hearing aids at exclusive members-only prices. 

Several readers asked our Soundly audio nerds if Sam’s Club hearing aids are up to snuff, and our researchers went deep for the intel. Below, we’ll breakdown available hearing aid brands, available technology, maintenance, process, and perks.

Our Soundly team’s research process:

  • 25+ hours of online research and reviews
  • Direct interactions with several local Sam’s Club locations
  • Phone interviews the technical team at the Sam’s Club manufacturer (Lucid Hearing)
  • Final fact checking with the Sam’s Club hearing team

The Intel on Sam’s Club Hearing Aids

First things first, let’s begin with some handy facts on Sam's Club hearing aids and hearing centers. 

  • To start, Sam’s Club hearing aids are only available to members.
  • Not a member? You can take a free hearing test before signing up.
  • Sam’s Club only sells one brand of hearing aids, which are manufactured and distributed by Lucid Hearing.
  • Sam’s Club hearing centers are staffed by Lucid Hearing, and the team is made up of hearing professionals to administer your hearing test and customize your hearing aid to your prescription.
  • As for price, hearing aids at Sam’s Club average between $1,200 - $4,400 for a pair (depending on style and technology level). The national average for a pair of prescription hearing aids is $4,500.

If you’re thinking of purchasing over-the-counter hearing aids (FYI: These devices are usually already half the price!), you can order Lucid hearing aids directly here. Even better: Lucid lets you “upgrade” your same devices at a local Sam’s Club if you decide you need hands-on help.

The Sam’s Club Process

Lucid hearing center inside sams club


As we mentioned before, you’ll need to be an active member of Sam’s Club in order to purchase a pair of hearing aids. A membership to this shopping club begins at $45 per year.

Scheduling an appointment and finding a location

Remember: Hearing tests are free (and you don’t need a membership to get a test). So schedule an appointment at a local hearing center near you, or walk-in for a test (subject to wait times). 

Taking the Sam's Club a Hearing Test

So, what exactly can you expect when you arrive at Sam’s Club for a hearing test? Head straight over to the hearing center and a member from the Lucid Hearing team will do a brief intake. 

Next, a licensed hearing professional will perform the exam using a computer-controlled audiometer. During this test, the professional will examine the external ear, ear canal, and ear drum. 

At the end of the test, you’ll be able to review the audiogram (aka, a chart that maps hearing loss) and discuss the results with the health professional. If you receive a diagnosis of treatable hearing loss, then you will also discuss hearing aid options.

Sam’s Club Hearing Aids

Liberty hearing aids and Lucid app

At Sam's Club, you don't have to worry about decision fatigue when it comes to hearing aids because they make it easy with just one brand called Liberty. These devices are made and designed by Lucid Hearing, the same company behind Sam's Club's hearing centers (as we mentioned earlier). And if you do decide to purchase hearing aids at Sam's Club, you will have a few options to choose from.

Choice #1: Form Factor

Hearing aid styles available at Sam's Club

With Lucid, you’ll have two choices of hearing aid styles: in-the-ear and behind-the-ear. (Note: Behind-the-ear style hearing aids can be purchased over the counter right here. If you end up needing more hands-on support you can then “upgrade” to get care at a local Sam’s Club.)

To that end, behind-the-ear hearing aids typically offer more functionality, such as Bluetooth technology and conveniences like rechargeable batteries. As a popular choice, many customers end up selecting this style of hearing aid. 

If you opt for a custom molded hearing aid, this device sits inside the ear and is available in different sizes. Going for an in-the-ear model? Your hearing professional will take a mold of your ear canal and send it off to the manufacturing facility. There, your device will be customized to fit your unique shape perfectly.

For those who value comfort and subtlety, in-the-ear styles are a popular choice that won't interfere with glasses or masks. However, it's worth noting that they don't offer Bluetooth streaming or app controls, and you'll have to replace the battery instead of recharging it.

Choice #2: Choose Your Technology Level

From here, select a form factor for your hearing aid and then it’ll be time to choose the technology level that best fits your lifestyle. 

The number of channels in a hearing aid is the main factor that distinguishes technology levels (and price), as more channels mean greater programming precision.

  • Liberty Behind-The-Ear Style With 32 Channels: $1,250 / pair (more details)
  • Liberty Behind-The-Ear Style With 64 Channels: $2,350 / pair (more details)
  • Liberty Behind-The-Ear Style With 96 Channels: $3,250 / pair (more details)
  • Liberty Completely In The Ear Style With 64 Channels: $4,399 / pair (no online details)
  • Liberty Slightly Larger In-The-Ear Style With 64 Channels: $4,399 / pair (no online details)
  • Liberty Behind-The-Ear Style With 128 Channels: $3,850 (more details)

Other Liberty Hearing Aid Technology

  • Dynamic directional microphone
  • Equipped with dynamic feedback canceller
  • In-situ loudness balance
  • Learning volume control
  • Acclimation manager
  • Data logging
  • Ultra low digital delay
  • Liquid-repelling nano coating
  • Voice prompts and low battery warning

An Optional Battery Upgrade for Behind-the-Ear Styles

No matter which style you choose, all hearing aids come equipped with disposable size 312 batteries. Alternatively, you can opt for rechargeable batteries for an additional $79.99 per ear.

Bluetooth Streaming and App Controls

The Lucid Hearing app is included with all behind-the-ear style hearing aids, which enables you to make real-time adjustments to the volume, program settings, and tuning using LucidShape.

Also, all behind-the-ear styles have Bluetooth streaming for iPhone and Android phones.

At present, Sam's Club's custom molded products do not feature rechargeable batteries, app controls, or Bluetooth streaming.

Follow-Up Care at Sam’s Club Hearing Center

When you buy hearing aids through Sam's Club also entitles you to lifetime cleanings, complimentary follow-up hearing tests, and free repairs. Plus, the hearing center includes a one year warranty on all products. Hearing aid users can also purchase extended warranties for loss or damages, too.

As for further policy discounts, keep in mind that Sam’s Club doesn’t accept insurance submission or VA benefits on customers’ behalf at this time. 

But, what if you’re not satisfied with your hearing aid purchase? Sam’s Club has you covered, customers can enjoy a 90-day "no questions asked" return policy. 


  • Offers a great quality product
  • Follow-up care is easy, plus Sam’s Club can clean your hearing aids while you shop
  • Hearing tests at Sam’s Club are free and convenient


  • Only one brand of hearing aids available
  • Liberty Hearing aids have a solid caliber, but they are missing the latest technology
  • You need a Sam’s Club membership to purchase the hearing aids
  • The experience level of Lucid staff may vary depending on the location as they employ a mix of audiologists and licensed hearing dispensers


Already a Sam’s Club member? Then, it’s worth considering buying your first—or next—pair of hearing aids from this retailer. Taking advantage of the company’s special members-only savings compared to other prescriptions from suppliers or an audiologist in your area. And if you’re already a member and own the hearing aids, the follow-up care from Sam’s Club is pretty good.

But if you want even more budget-friendly savings, consider buying over-the-counter directly through Lucid Hearing and upgrading only and when you have trouble fine tuning the devices at home. 

Think of this hearing aid offering as competitively-priced with a streamlined, no frills, and careful service.

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–The Soundly team

Frequently asked questions

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