Key Takeaways:
- Costco is a compelling option for its cost-effective hearing aids, unlimited free follow-ups, six-month return policy, and two-year loss and damage warranty.
- Philips, Jabra, Rexton and Sennheiser are all quality Costco hearing aid options and made by some of the top five hearing aid manufacturers.
- Costco is one of several hearing healthcare options. While it's particularly popular among budget-focused consumers, it's not the right option for everyone (i.e., complex ear history, asymmetric or profound hearing losses, etc.)
- OTC hearing aids are often a good alternative to Costco with more convenient at home care and sometimes lower prices (see Jabra Enhance Select and Sennheiser All Day Clear).
When I first ventured into the world of hearing aids, I honestly didn’t expect to wind up at Costco. Yet, here I was—ready to explore one of the more talked-about bargains in the hearing industry. Before I made the leap, I’d heard enough to know that Costco delivers major-brand hearing aids at a fraction of the traditional clinic cost. But is the whole experience really worth the hype?
For many people, yes. With models from Philips, Rexton, Jabra, and Sennheiser, Costco offers high quality technology that is often sold under different brand names, but can compete directly with best in class hearing aids from traditional clinics.
Below, I’ll share my personal experience trying out Costco hearing aids, plus everything you need to know about their latest offerings, pricing, pros and cons, and how to decide if Costco is right for you.
Let’s dive in!
Watch my full Costco experience here. 👇
Quick Facts to Know About Costco Hearing Aids
- New models: Costco carries Philips HearLink 9050, Rexton Reach R-Li T, Jabra Enhance Pro 30, and Sennheiser Sonite R (select locations).
- Pricing: Typically $1,499–$1,699 per pair—a savings compared to traditional clinics but slightly more than OTC options.
- Services: Free hearing tests, professional fitting, follow-up care, and a generous 180-day return policy.
- Alternatives: OTC hearing aids, including Sennheiser All Day Clear, or Jabra Enhance Select might suit those with mild-to-moderate loss who prefer a fully at-home experience (and want to skip the membership).
- My experience: a thorough hearing test, supportive staff, and strong value for the money, especially if you are comfortable attending appointments at Costco stores.
- Care delivery: Requires in person care which is a pro or a con depending on your preferences.
Now that you have a sense for Costco's offering, let's take a closer look at the process.
Step 1: Make an appointment at Costco.
- Search for a local Costco store here.
- Sign up for a Costco Membership ($60 basic package here or $120 executive package here)
- Call the store and ask for the hearing center. A Costco hearing center representative will help you schedule an appointment (I had to wait around a week for an open slot).
- Fill out your intake form ahead of time or show up 10 minutes early and fill out the form in person.
- Ok, you're ready to go!
FAQ: Do I need an appointment for my Costco hearing test?
- While you can technically walk-in for an appointment in some locations, it is probably best to schedule time via a phone call ahead of time because some Costco hearing centers are booked weeks in advance.
FAQ: Does Costco take insurance?
- Costco does not accept insurance but does accept HSA and FSA payments.
Step 2: Take the Costco hearing test.
On appointment day, I headed to my local Costco. If you have been to Costco, you know what to expect: pallets of bulk items from outdoor tents to snacks. A representative at the front door checked my membership and pointed me in the direction of the hearing center.
Most Costco hearing centers are near the pharmacy. I checked in 10 minutes before my appointment and filled in my intake form live (you can do this ahead of time here if you'd prefer).
A licensed hearing professional came to get me in the waiting room and took me to the Costco hearing test booth. He placed two foam wires in my ears.
I clicked the button each time a beep became audible. This first part of the test established my audiogram and hearing aid programming targets. Try the Soundly online hearing test to test your hearing at home.
The hearing professional tested my speech comprehension by speaking various words into a microphone and asking me to repeat them. He then took out the earbuds and placed a bone conduction headphone on my head to test my bone conduction hearing.
The Costco professional tested my hearing in each ear with static in the other ear to test the interaction between both sides and finished by playing louder beeps to test my responsiveness to loud noise.
The process took about 10 minutes, and we reviewed the results together. My care provider explained why certain sounds are more challenging for my hearing loss.
Step 3: Choose a Costco hearing aid.
With the hearing test complete, it was time to discuss treatment options. At most locations, Costco sells four hearing aid brands: Jabra, Rexton, Philips, and Sennheiser. Starting in 2026, Costco will begin testing a new brand called SoundGear from Starkey.
Regardless of the brand you choose, all Costco hearing aids come with the same core benefits:
- Free follow-up appointments
- One $0 free replacement for loss or damage (lasts two years and covers everything from dog chews to water damage)
- 180 day return policy
- Care providers vary by location, with most being hearing instrument specialists rather than audiologists.
What is the best hearing aid at Costco?
Costco offers five brands of hearing aids from five of the largest global manufacturers. Within each brand, Costco also offers a range of form factors from in-the-ear to behind the ear. Each brand also comes with optional accessories like TV streamers and partner mics. Here's a summary:
Each brand has it's strengths but here's my personal power-ranking. 👇
#1. Jabra Pro 30
- Best in background noise
- Smallest form factor
- Strongest Bluetooth connection
- Best smartphone app
#2. Rexton Reach
- Best portable charger (similar to an AirPod case)
- Longer battery life than Jabra 30 (40 hours Vs. 30 hours)
- Smooth, clear sound
- Great backup if you don't prefer the Jabra sound
#3. Sennheiser Sonite
- Offers excellent Bluetooth streaming connection with both Android and iPhone
- Made by Sonova (the maker of Phonak and Unitron)
- Comfortable and rechargeable design
- Charge case must be plugged into the wall when in use
#4. Philips HearLink 9050
- More open sound that some people prefer
- Advanced onboard sensors to increase spatial awareness
- Shorter battery life at just 20 hours per charge
Let's take a closer look at each product.
Jabra Enhance Pro 30 - $1,699
What Stands Out
The biggest leap forward in this generation is Jabra’s new dual-chip design. In addition to the standard sound processor, Jabra Enhance Pro 30 includes a second chip dedicated to background noise management using onboard artificial intelligence.
That second processor powers the new “Hear in Noise” program, which uses AI trained on over 13 million real-world speech samples. When activated, background noise drops noticeably, making conversations in restaurants, conferences, or other busy environments much easier.
While you won’t use Hear in Noise all day, it’s a powerful tool to switch into when things get loud.
Crisp, Assertive Sound Profile
Jabra and its sister brand ReSound are known for a bright, crisp, and assertive sound signature. If you value clarity and a sharper listening profile, this product delivers.
Other Costco options like Rexton lean more relaxed and natural, but Jabra emphasizes detail and articulation.
Discreet and Comfortable Design
Jabra Enhance Pro 30 sits neatly behind the ear, with a thin receiver wire that delivers sound into the canal. The device is among the smallest RIC devices on the market.
Rechargeable Battery Performance
Battery life is reliable and competitive. Expect up to 30 hours per charge — more than enough for all-day use, even with streaming.
The included portable charger makes overnight recharging simple: just drop the aids in before bed and they’re ready by morning.
Jabra Enhance Pro Styles and Accessories
Jabra Enhance Pro is only available as a behind-the-ear style product and is currently available in 8 colors. Costco offers a few accessory devices.
- TV Streamer 2 - Allows direct TV streaming into your hearing aids
- Multi Mic and Micro Mic - Allow you to place an external microphone near a partner or near a speaker in a meeting for directly streamed audio
- Two remote controls - Choose between two remote controls that allow easy volume and program adjustments (you can make these same updates using the app or buttons on most models of the hearing aid)
Jabra Enhance Pro 30 Tech Checklist
✅ Bluetooth streaming on Android and Apple devices
✅ Comes with the latest Bluetooth Low Energy and Auracast capabilities
✅ Rechargeable batteries with 30 hours of life per charge
✅ Optional 312 battery-powered version for those who prefer a non-rechargeable battery
✅ Automatic, AI-powered program adjustment that senses environment
✅ Remote program adjustments are available after the first two appointments
❌ No telecoil available
❌ No tinnitus management features available at Costco
Rexton Reach R-Li - $1,599
What Stands Out
WS Audiology manufactures Rexton hearing aids and uses equivalent technology to the popular private practice product called Signia. The latest Rexton hearing aids are available in the standard rechargeable RIC (similar to Signia Pure Charge&Go IX) form factor. Costco also offers high-powered BTE options for members with severe hearing loss.
I like Rexton hearing aids for their long-lasting battery (39 hours on a single charge) and range of designs. Especially considering that lithium-ion batteries may reduce their battery life by 80% at the five-year mark, there's plenty of battery life to spare with Rexton Reach. I also love the modern charging case that comes with Rexton Reach hearing aids. The standard RIC option comes in a great looking AirPod-like case.
Rexton’s underlying noise-management technology has several strengths, with the most recent version able to follow multiple talkers in noisy situations, in addition to separating out speech and background sounds.
Smooth, Well-Balanced Sound
Compared with Jabra’s crisp, snappy sound, Rexton offers a more relaxed sound profile to my ear. You still get good clarity, but the presentation often feels more mellow. This can be a welcome option for anyone who is sensitive to sound.
Good All-Around Option
Rexton and its sister brand, Signia, do not have a single feature that clearly leads the market on its own. Instead, they offer a well rounded set of features that come together to create a strong, balanced option overall.
Rexton Style and Accessories
Costco's Rexton Reach is a top hearing aid choice, inspired by Signia Pure Charge&Go IX. Users appreciate the comfortable, receiver-in-the-canal hearing aid with a wide fitting range that fits 90% of hearing losses. We think this is one of the strongest offerings on the market to date, with some powerful speech-in-noise capabilities that can help even in the noisy, complex environments.
As for accessories, Costco sells two items alongside their Rexton products.
- Smart Transmitter 2.4 ($159) - Streams TV wirelessly into your hearing aids
- Rexton Smart Key ($89.99) - A remote control you carry in your pocket for quick volume and program updates (you can make these same updates using the app or buttons on most models of the hearing aid)
Rexton Reach Tech checklist
✅ Bluetooth streaming on Android and Apple devices
✅ Rechargeable batteries in behind-the-ear models
✅ Optional 312 battery-powered version for those who prefer a non-rechargeable battery
✅ Multiple beam-forming technology helps speech clarity with multiple talkers in complex environments
✅ Automatic program adjustment that senses your movement and environment
✅ Remote program adjustments are available after the first two appointments
✅ Optional telecoil to pick up landline calls and directly to audio in public spaces like many concerts and church services
❌ No tinnitus management features available at Costco
Philips HearLink 9050 - $1,599
What Stands Out
Hearlink 9050 is the latest upgrade to the Philips family at Costco. The new product comes with a handful of upgrades.
- SoundMap 3: An upgraded sound processing algorithm designed to enhance speech clarity, especially in noisy environments.
- SoundProtect: A feature that better manages disruptive noises like wind, hand contact, or sudden clatter—making everyday sounds more comfortable.
- SoundGuide with accelerometer sensors: This new sensor tracks your head and body movements to better determine your listening intent, improving how sound is processed based on where you're looking or moving.
Bluetooth Upgrade
The 9050 series also includes Bluetooth LE Audio, the latest connectivity standard that sets the foundation for future compatibility with Auracast—a technology that will eventually allow hearing aids to tap into shared audio streams in public places like airports, stadiums, and lecture halls.
Battery Life Limitations
When it comes to battery life, the HearLink 9050 offers up to 20 hours on a full charge, which is slightly less than some other options at Costco. However, it comes with a supercharge feature—providing up to 8 hours of use from just 30 minutes on the charger. As of now, the 9050 is available only in a rechargeable model; there’s no disposable battery option or alternate styles.
Philips HearLink Styles and Accessories
Costco offers both a rechargeable and non-rechargeable version of HearLink to accommodate various preferences. Additionally, they sell a variety of useful accessories to enhance the functionality of HearLink.
- Philips TV Adaptor - Stream TV audio directly into your hearing aids
- Philips AudioClip - Use your AudioClip to make hands-free phone calls via Android phones (not necessary for iPhones)
- Philips Remote Control - Change the volume and program of your hearing aids without an app or the buttons on your device
Philips HearLink Tech Checklist
✅ Bluetooth streaming on Android and Apple devices
✅ Rechargeable batteries with 30+ hours of life per charge
✅ Optional 312 battery-powered version for those who prefer a non-rechargeable battery
✅ AI-powered sound algorithms that sort out background noise
✅ Remote program adjustments are available after the first two appointments
❌ No telecoil available
❌ No tinnitus management features available at Costco
Sennheiser Sonite R - $1,599
What Stands Out
- Overview: A fairly new offering at select Costco locations, the Sonite R is a prescription-grade hearing aid from Sonova (parent company of Phonak).
- Standout Features: Hands-free calls on iPhone and Android, robust noise management, rechargeable battery, and an app for fine-tuning.
- Pricing: Expected around $1,500–$1,700, though it may vary by location.
- My Impressions: I haven’t worn these extensively, but from a quick demo, it feels like a “Phonak experience” under the Sennheiser label—clear streaming and easy, fully hands-free phone calls.
Sennheiser Sonite R Accessories
Costco offers a variety of useful accessories to enhance the functionality of Sonite.
- TV Connector - Stream your TV & music directly to your hearing aids with high-quality stereo sound from your TV, stereo system, laptop and tablet.
- PartnerMic - The PartnerMic is worn by a speaking partner. It picks up the voice and streams the sound directly into both of your hearing aids.
- Remote Control - The Remote Control enables changes of the hearing aid programs and volume. It sends commands wirelessly to the hearing aids.
Sennheiser Sonite R Tech Checklist
✅ Bluetooth streaming on Android and Apple devices
✅ Rechargeable batteries with 20+ hours of life per charge
✅ Strong sound fundementals from Sonova
✅ Remote program adjustments are available after the first two appointments
❌ No telecoil available
❌ No tinnitus management features available at Costco
Sennheiser Sonite vs. Sennheiser All Day Clear (OTC)
All Day Clear is the “sister product” to Sonite R, made for folks with mild-to-moderate hearing loss who don’t want clinic visits. I tested All Day Clear personally and was struck by its comfortable fit, rechargeable batteries, Bluetooth streaming, and an app-based self-fitting process.
- Sonite R (Costco): Suitable for mild-to-profound loss, requires professional fitting, offers advanced features with professional customization.
- All Day Clear (OTC): Mild-to-moderate range, self-fitting, typically less expensive, and no membership or clinic visits required. Purchase Sennheiser All Day clear through Soundly and get a complimentary audiologist setup call.
Lexie B2 Powered by Bose - $880
(OTC)
Costco is primarily known for its prescription hearing aid products, but after the FDA's landmark decision to make hearing aids available over the counter (OTC), the big box retailer did add one OTC product to its shelves. Lexie B2 Powered by Bose is among the top-selling OTC hearing aids on the market. You can read our full review of that product here.
The main thing to know about Lexie B2 Powered by Bose is that these hearing aids are self-fit using a smartphone app, so most of the fitting process at Costco does not apply. In theory, a member could take a hearing test at a Costco hearing center and then purchase Lexie hearing aids. That same person could also purchase Lexie directly through Soundly, often at a lower price than Costco, depending on current promotions.
Which Costco Hearing Aid is Best?
The answer depends a bit on your personal sound preference and hearing aid experience. It's often easiest to stick with the same brand or manufacturer to prevent a re-adjustment period to a different sound.
That said, I think Jabra Enhance Pro 30 is the best option for first-time shoppers. We like the size, battery life and onboard AI-chip. Ultimately each brand has its perks and offers good value for Costco shoppers.
Frequently Asked Questions
How long do Costco Hearing aids last?
Costco hearing aids typically last 3-7 years. You can read more about average hearing aid lifespans here.
Costco offers a two-year loss or damage warranty which includes the replacement of one hearing aid in the first year after purchase.
Does Costco accept insurance?
No, Costco does not accept insurance for hearing aids at this time. If your insurance plan covers hearing aids, you can purchase them at Costco and seek reimbursement from your insurance company by submitting an invoice after payment.
Note: Hearing aids are typically not covered by health insurance plans, including Original Medicare. To avoid surprises, it's best to verify what your specific insurance plan covers.
Can you use your FSA and HSA for Costco hearing aids?
Yes, you can. You can utilize your HSA or FSA funds to purchase hearing aids at Costco since they are an eligible expense. Learn more about purchasing hearing aids through HSA and FSA here.
What happened to Kirkland hearing aids?
If you've purchased hearing aids at Costco in the past, you might remember Costco's white-labeled product under the Kirkland brand.
That hearing aid was made by a hearing aid manufacturer named Sonova (also the maker of Phonak hearing aids). The partnership between Sonova and Costco ended in 2022 and effectively discontinued the Costco Kirkland Signature hearing aid (at least for now). We'll keep this guide updated as things change.
What about in-the-ear and custom styles at Costco?
I've focused on receiver hearing aids in this guide because about 90% of Costco shoppers choose that style. Costco does offer a full range of hearing aid styles including custom-molded devices and high-powered devices for profound hearing loss. Learn more about Costcos options for CROS hearing aids here and high-powered hearing aids here.
Final Thoughts
If you have hearing loss and a Costco nearby, the big-box shop could be a good option to consider. The prices are hard to beat.
Still need guidance?
- Take Our Free Hearing Test to see where you stand.
- Consider Sennheiser All Day Clear—our top OTC pick if you have mild-to-moderate loss and want to skip the clinic.
- Schedule a Consultation with our team for personalized help deciding between Costco prescription aids or an OTC device.
We hope you've found this guide helpful and we look forward to supporting you as your research continues.
