Oticon In-Ear Flagship

Oticon Own

Name: Oticon Own
Brand: Oticon

Reviews, Prices, Models

Review updated Jan 09, 2026

About Soundly

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In the Ear

Bluetooth

PROFESSIONAL FITTING

$ 4,598.00 / pair

4.7

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Background

Oticon is one of the most respected hearing aid manufacturers in the world, with more than a century of experience and a strong reputation among audiologists for evidence-based sound processing. The Danish brand is best known for its BrainHearing™ philosophy, which focuses on delivering more natural sound while reducing listening effort.

Oticon Own is the company’s flagship custom, in-ear hearing aid family. Unlike receiver-in-canal models, Own devices are custom molded to the shape of your ear, offering an in-ear fit with options that range from nearly invisible to more feature-rich earbud styles.

Oticon Own is built on the Polaris™ platform, the same core technology used in Oticon's older "Oticon Real" hearing aids. The chip set and capabilities in Oticon Own bring advanced sound processing, speech clarity, and connectivity into a custom form factor that many users prefer for comfort, cosmetics, or ease of use.
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What’s New

Oticon Own brings Oticon’s hallmark sound processing and wireless features into a fully custom, in-ear design.
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Custom Fit Options, From Invisible to Connected

The Oticon Own family includes multiple custom styles, including invisible-in-canal (IIC), completely-in-canal (CIC), in-the-canal (ITC), and in-the-ear (ITE) options. Smaller models prioritize discretion, while larger styles support Bluetooth connectivity, hands-free calling, and onboard controls.

This range allows users to balance visibility, features, and dexterity needs without stepping down from Oticon’s top-tier sound technology.
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Polaris™ Sound Processing

Oticon Own is powered by Oticon’s Polaris platform, which supports advanced noise reduction, feedback management, and speech clarity in complex listening environments. Rather than aggressively blocking background sound, Oticon’s approach emphasizes giving the brain access to more of the sound scene, helping users follow conversations more naturally.

This philosophy tends to resonate with users who value a more open, less artificial listening experience.
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Bluetooth and App Connectivity (Select Models)

Larger Oticon Own styles offer Bluetooth connectivity for audio streaming, hands-free phone calls, and app-based controls through the Oticon Companion app. Users can adjust volume, switch programs, and fine-tune their experience directly from a smartphone.

Smaller, invisible models trade wireless features for discretion, making Oticon Own a flexible family rather than a one-size-fits-all product.
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Built for Everyday Wear

Because Oticon Own devices are custom molded, they often feel more stable and secure than universal-fit hearing aids. This can be especially appealing for users who wear their devices all day or want a solution that fits comfortably under hats, masks, or glasses.
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Our Take

Oticon Own is one of the strongest custom, in-ear hearing aid families on the market. It combines Oticon’s well-regarded sound processing with a wide range of discreet, custom-fit options, making it a great choice for users who prioritize comfort and appearance without sacrificing performance.

The main trade-off comes down to form factor. Smaller, invisible styles do not support Bluetooth streaming, while models that do offer connectivity are slightly more visible. That said, Oticon Own offers enough variety that most people can find a version that fits their preferences.

Overall, Oticon Own is an excellent option for anyone considering a premium, custom in-ear hearing aid, especially those who value natural sound, comfort, and flexibility in how discreet or connected their device is.
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Pros 👍

Oticon Own hearing aids are designed for mild to severe hearing loss, making them a versatile option for many users.
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Includes an in-person hearing test at a local clinic.
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Available in IIC and CIC sizes, which are discreet and comfortable to wear.
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They include an optional push button or volume wheel, as well as binaural connection between hearing aids to improve directionality, giving users more control over their hearing aids.
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ITC and Full-Shell sizes allow for Bluetooth connection and telehealth programming after an initial appointment.

Cons 👎

More expensive than OTC options‍‍

Oticon Own does not offer a rechargeable option.

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Soundly Scorecard

Hearing Loss Level 🔊

Mild - Severe

Regardless of size, Oticon Own hearing aids are fully customizable, prescription hearing aid appropriate for mild to severe hearing loss.
Custom earmolds are often recommended for severe hearing loss to provide superior comfort, improved sound quality, and reduced feedback.
If you have profound hearing loss, you may be a better fit for Oticon's Xceed hearing aids.

Care Type 🏥

Prescription

Oticon Own hearing aids are prescription devices fitted and programmed by a Hearing CareProfessional (HCP).
To create your custom hearingaids, an HCP will take earmold impressions in a clinic or in your home. Theywill then send the impressions to the Oticon manufacturing facility where ahearing aid will be custom made to fit your ears based on your ear impressions.
After initial fitting, you can connect with your HCP remotely through the Oticon Companion app.

Sound Quality 🔊

Strong in Background Noise

Own uses Oticon's deep neural network to sort background noise from speech.
Many users describe Oticon's soundquality as "relaxed", "natural" and"comfortable."

Comfort 🦻

Comfortable For All-Day Wear

Oticon Own custom-molded devices sit comfortably in-the-ear.
Hearing aid preferences vary by individual and are often influenced by lifestyle and degree of hearing loss.Some users prefer custom in-the-ear (ITE) devices, while others may choose behind-the-ear (BTE) or receiver-in-canal (RIC) styles. Learn more here.

Style 💫

In The Ear

In-the-ear hearing aids are custom made and fit in the ear canal, and some extend into the concha bowl.
Custom hearing aids come in a variety of sizes including full-shell, half-shell, in-the-canal (ITC),completely-in-the-canal (CIC), invisible-in-canal (IIC.
Oticonoffers 5 colors including black, beige, light brown, medium brown, and darkbrown.

Battery 🔋

Disposable Only

Oticon Own hearing aids all use disposable batteries.
Full-shell (FS), half-shell (HS), and in-the-canal (ITC) models use a 312 battery (lasts7-10 days).
Completely-in-canal (CIC), and invisible-in-canal (IIC) models use a size 10 battery(lasts 5-7 days).

Connection 📡

Size-Dependent

Oticon Own offers Bluetooth^® streaming or Telecoil in the three styles (FS,HS and ITC).
The more discreet models (CIC and IIC) do not allow Bluetooth streaming or Telecoil.
iPhone users can enjoy hands-free phone calls, while Android™ users are required to use their phones answer and terminate phone call.
OticonOwn devices use Apple's MFI connection and Android'sASHA connection to stream phone calls and media through Bluetooth

Dexterity Level 🤏

Complex

Oticon Own offers a full range of styles powered by disposable batteries. The smallest two styles (CIC and IIC) can be a bit more challenging to handle because they use a compact size 10 battery, which helps keep the devices discreet and comfortable.

Waterproof Level 💦

IP68

Oticon Own hearing aids are water resistant with a rating of IP68.
This hearing aid can withstand dust and water submersion in one meter of water for up to 30 minutes.

App features 📱

Customization | Find My Hearing Aids

Remote care: Included in the new Oticon Companion app
Customization: Volume, program change, streaming sound quality (treble/bass), SpeechBooster
Tinnitus masking: Your hearing care provider can create a tinnitus masking program
Find my hearing aid: Available in the app
Health tracking: Not available

Note that Oticon Own CIC and IIC models do not come withconnection to the Oticon Companion app.

How Soundly RX Care Works

Start with a free local hearing test
Every Soundly RX journey begins with a free hearing, in-person test and consultation at a vetted participating clinic near you. We work with 6,500+ clinics nationwide, so care stays local and convenient ‍
Access all major hearing aid brands
You’ll be able to explore the leading prescription hearing aid brands, with upfront pricing listed on Soundly so there are no surprises ‍
Better pricing, already negotiated
Soundly offers transparent pricing, making it easy to understand costs and fit your budget—without compromising quality or technology. ‍
Try hearing aids with a longer return window
If you decide to proceed with a pair of prescription hearing aids, you’ll have 60-days to return the devices, giving you more time to be sure your choice is right ‍
Purchase locally, with Soundly support
If you move forward, you’ll purchase your hearing aids through the local clinic using Soundly’s pricing. Additional follow-up support is available through your provider and our dedicated support team is available by phone and text for ongoing questions or guidance

How Soundly RX Care Works

Level Of Hearing Loss

Oticon Own hearing aids are designed for mild to severe hearing loss. The product is best for those who want full-featured professional care, prefer in-the-ear style products, and can afford a premium price.

"The Soundly team has been phenomenal! Can’t ask for better! They truly seem to care about helping customers and potential customers!"

— Brandy T.

"I was very satisfied with the time spent and usefulness of the consultation. I will call again if I have additional questions."

— Ron K.

"In every contact, YouTube video, conversation, you guys seem sincere, knowledgable, honest and helpful. And your prices are good too."

— Don O.

"It was great. All my questions were answered. I set up my hearing aids the previous week and wrote down my questions and the Soundly team took care to answer them all."

— John M.

"Excellent customer service. I felt educated and never felt like it was a sales pitch. Kind, professional and helpful information to help make a good decision for me."

— Carole P.

"Very good communication all the way through the research and purchasing process."

— Bastian V.

"Soundly is a stellar company. Keep it up. You guys are terrific!"

— Paul A.

"Recommended products working well for our needs at a good price."

— Donal H.

"My experience with Soundly and it's team members has been first class. Thank you for the care & attention you all provide!"

— George H.

"Good service with the ability to speak with someone."

— Dan B.

"The products are priced fairly and the staff has been easy to work with. They are very responsive."

— Doug W.

"Wide array of products are available. - Customer service was readily available and helpful in resolving issues."

— Kenneth M.

"Smooth transaction, prompt and professional replies to any questions or problems. All good."

— Leonard S.

"amazing service. thanks. I expected to have to solve the shipping problem myself."

— Rolland S.

"The professional, friendly, helpful people who I have spoken and talked to have been able to provide me with the best advice and guidance."

— Marita S.

"Even though my aids got lost in Fedx, your representative communicated that they would handle it and send new ones. Pretty impressive service and follow up."

— Rolland S.

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Overview
About Oticon
Oticon Own Technology
Fitting Process
Final Thoughts

Oticon Own is a premium, custom in-ear hearing aid designed to blend advanced sound technology with a discreet, comfortable fit. Available in multiple styles, including nearly invisible options and Bluetooth-enabled models, Oticon Own lets users choose the right balance of visibility and features. Powered by Oticon’s Polaris™ platform, it delivers clear, natural sound across everyday listening environments.

About Oticon

Oticon is among the largest and most respected hearing aid makers globally, but its story has a unique and relatable beginning.

In 1903 Hans Demant watched from afar as Crown Princess Alexandra wore an early hearing aid during her coronation as queen of England.

The event got Demant's attention because his wife Camilla had suffered from hearing loss since childhood. Demant traveled to England to buy the same hearing device and brought it home to his wife in Denmark.

Inspired by the results, he began importing hearing devices for more people in Denmark and kicked off a century-long hearing healthcare legacy that remains today.

Image of William Demant and Crown Pricess Alexandra

Today, Demant is the world's second-largest manufacturer of hearing aids, with several popular brands, including their flagship brand, Oticon.

Oticon is still headquartered in Denmark, where the brand designs its latest hearing technology.

Oticon Own Technology

Oticon Own hearing aids come in 5 sizes. None of the hearing aids in the Own family are rechargeable, but the three largest sizes are Bluetooth enabled and allow streaming from iPhone and Android.

Oticon own hearing aid sizes and technology

Oticon Own custom hearing aids come in 5 sizes, from invisible to full-shell. The overall sound processing is mostly the same throughout the line, but some technology like Bluetooth and app controls are only available in larger sizes. Here’s a breakdown of technology by size:

Oticon Own Invisible Hearing Aid (IIC)

Tiny size makes it truly invisible,
Uses a disposable size 10 battery
Water and dust resistant
Best for mild to moderately-severe hearing loss
Does not allow Bluetooth streaming
Does not allow Telecoil
Does not allow telehealth programming
Does not offer push-button volume controls or app connection
Does not offer a binaural connection between hearing aids meaning that the hearing aids operate independently

Oticon Own Completely In Canal Hearing Aid (CIC)

Slightly larger than the entirely invisible style
Uses a disposable size 10 battery
Water and dust resistant
Best for mild to moderately-severe hearing loss
Does not allow Bluetooth streaming
Does not allow Telecoil
Does not allow telehealth programming
Includes an optional push button or volume wheel
Includes binaural connection between hearing aids to improve directionality

Oticon Own In The Canal Hearing Aid (ITC)

Slightly larger than IIC and CIC sizes
Uses a disposable size 312 battery
Water and dust resistant
Best for mild to severe hearing loss
Allows Bluetooth streaming or Telecoil
Allows telehealth programming after an initial appointment
Includes an optional push button or volume wheel
Includes binaural connection between hearing aids to improve directionality

Oticon Own Half-Shell and Full-Shell

More visible and easier to handle for those with dexterity challenges
Use a disposable size 312 battery
Water and dust resistant
Best for mild to severe hearing loss
Allows Bluetooth streaming or Telecoil
Allows telehealth programming after an initial appointment
Includes an optional push button or volume wheel
Includes binaural connection between hearing aids to improve directionality

Man taking a Bluetooth phone call on his Oticon own hearing aids

Oticon Own hearing aids allow hands-free calling on iPhone and iPad. You can leave your phone in your pocket, and the microphone in the hearing aids will pick up the sound of your voice.

If you use an Android device, you will hear the voice of the person on the end of the line in your hearing aids, but you will need to hold your phone nearby to pick up the sound of your own voice.

Does the AI in Oticon Own make a difference?

Oticon Own hearing aids now use the latest Oticon operating system and chip. Studies conducted by the brand show that the AI-powered updates lead to 30% less listening effort. That’s a big jump.

The AI features also allow Oticon to give their hearing aids a more “open” sound quality that lets a whole landscape of sounds in. Wearers of the popular Oticon More (which now shares an operating system with Own) report that the sound quality feels more natural and less “closed off” than other top brands.

Key features in the Oticon app.

The Oticon smartphone app is one of the simplest to use among major brands. The app gives you access to volume, programs, and a very convenient “Find My Hearing Aid” feature, which helps locate the precise location of a lost device.

Oticon Own Fitting Process

Image of a woman getting a custom earmold

Appointment #1 - Hearing Test and Ear Impressions

If you are interested in getting Oticon Own hearing aids, you’ll want to start by finding a local audiologist (click get started at the top of the page). We'll pair you with a local clinic that specializes in Oticon Own hearing aids. We can also answer any questions you might have.

Once you find a local clinic, you will go in-person to get a hearing test and custom earmold impressions.

Impressions are taken by filling the canal of your ear with a silicon paste that is removed a few minutes later. That imprint is then shipped to Oticon to create devices that match the exact shape of your ear.

Appointment #2 - Programming and Adjustments

A few weeks later, your custom Oticon Own hearing aids will be shipped to your local audiologist, where you will go for a fitting appointment.

The local audiologist will show you how to place the hearing aids in your ear and program the devices to match your specific hearing loss. Your hearing professional can also help you connect to Bluetooth if you have a Bluetooth-enabled device.

Follow-Up Appointments - Fine Tuning The Sound

Nearly all hearing professionals offer free follow-up appointments for 1-3 years. Oticon Own hearing aids allow for remote programming adjustments, so if you need tune-ups you can choose to do them from the comfort of home.

Final Thoughts

Oticon Own is an excellent option if you don't mind changing batteries and want the latest sound processing technology. People love the "open" sound quality, and the smallest sizes are truly invisible in most ears.

My advice is to spend some time considering which features are most important to you before you visit your local professional. If you want entirely invisible hearing aids, you will need to give up Bluetooth connection and a push button. If you are comfortable with an in-the-canal size, you'll get Bluetooth and an optional push button or volume wheel.

If you want to see some other popular invisible hearing aids check out this guide.

Written by

Blake Cadwell

Reviewed by

Soundly Staff

Soundly conducts in-depth research to guide prospective hearing aid wearers. Our work is funded through reader support. When you buy through our links, we may earn a commission.

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Technology Level	Quiet Conversations	Outdoor Environments	Phone & Streaming	Busy Restaurants	Meetings & Services	Large Gatherings	Concerts & Sports	Flagship Noise Management Features	Best For
Essential	✅	✅	✅	◻️	◻️	◻️	◻️	◻️	At-home listening, one-on-one conversations
Standard	✅	✅	✅	✅	✅	◻️	◻️	◻️	Social settings, small groups, light noise
Advanced	✅	✅	✅	✅	✅	✅	◻️	◻️	Active lifestyles, frequent social situations
Premium	✅	✅	✅	✅	✅	✅	✅	✅	Challenging environments, latest features, best possible clarity

✅ = Performs well
◻️ = Limited or situational performance

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